ISBN: 978-1-63755-4-715
PRICE: $24.95 (hardcover) / $9.99 (eBook)
PUBLISHER: RealClear Publishing

Have a Branding Problem

Branding Democrats is the solution.

Hardcover Available September 13
Ebook On Sale Now


About Branding Democrats

Click below to hear more from Ken and Daryl, in an interview with The Thom Hartmann Show.

Praise for Branding Democrats

“The Webers are skilled writers … with a firm grasp of both 21st-century politics and marketing strategies based on consumer data, psychological studies, and even neuroscience…A convincing, practical case for immediately rebranding the Democratic Party.”

Kirkus Reviews

“The authors make excellent points throughout this book, and their advice will resonate with many. Democrats should find their recommendations valuable for the 2022 mid-terms and beyond.”

BlueInk Review

“All Democrats, from concerned citizens to party leaders, will benefit from their tough love and practical, reasonable advice.”

Clarion Review

“Branding Democrats combines serious branding expertise with a new political perspective. Too often insider ‘experts’ repeat the same old mistakes; this book gives us a concise and practical road map for fresh, smarter, and likely more effective approaches toward winning elections.”

Congressman Mark Pocan (D-WI)

“Democrats have ignored branding principles, and the country is paying the price. This is an important —crucial, in fact—and timely guide for Democratic candidates, party leaders, activists, and operatives.”

Les Francis, former Executive Director of both the DNC and DCCC

“This highly accessible book brings a much-needed, long-term perspective to the problem of Democrats’ fuzzy and often unattractive public image. The core idea, to build a strong brand that helps all Democratic candidates, deserves to be heard by a wide audience.”

Aaron Ahuvia, Professor of Marketing, University of Michigan–Dearborn and author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are

“Branding Democrats is the urgently needed new playbook for how Democrats can focus on building the party’s brand for the long term. It should be required reading for anyone in Democratic politics.”

State Senator Elijah Reichlin-Melnick (D-NY)

Meet the Authors


Ken Weber is president of Weber Asset Management, a registered investment advisor firm based in New York. He started the business with no formal training in the financial industry’s sales techniques, but within a few years it grew—thanks to branding and marketing—to be among the top ten percent of the industry, based on assets under management. For ten years, Ken Weber wrote a political blog,, and he is the author of the book Dear Investor, What the HELL are You Doing?.

As seen in:

Wall Street JournalThe New York TimesBarron’sMoney


Daryl Weber, Ken’s son, is a brand strategist who has worked for some of the biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Google, and many others. He was previously global director of creative strategy at The Coca-Cola Company and a strategy director at the brand consultancy Redscout. Daryl’s book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, has been translated into several languages and has received rave industry reviews.

Brand Strategist for:

Coca-ColaJohnny WalkerNikeGoogle
Connect With Ken and Daryl

Questions about the book? Want to schedule the authors for a book event? Please contact us here and we’ll be in touch. Thank you.